I am a firm believer in you get what you pay for, but there are limits. You can buy a new car for $15,000. It will not be fast, luxurious, or even pleasurable to drive, but it is a car. You can get a very nice car for $30,000. You can also spend $2,000,000 on a new car, but it probably is either super luxurious with 24 karat gold trim and other unneeded items or a supercar that is the fastest on the planet but is horrible to drive on slow city streets. Buying something because of a name is stupid. Buying something because that name represents quality is another story. I believe in buying quality; not wasting money buying into a brand.